The famous brand Sabyasachi is facing hate on their latest commercial ad. Why did Sabyasachi remove their controversial ad? Let’s know what Sabyasachi’s controversial ad was? And what was the reply of Sabyasachi Mukherjee, the designer of Sabyasachi? MP home minister’s ultimatum.
The Controversial Ad of Sabyasachi
Sabyasachi is a well-known brand of clothes, jewelry, etc. Sabyasachi Mukherjee, the designer of Sabyasachi recently release its ‘Intimate Fine Jewellery’ Collection. Mangalsutra wearing women came in limelight. In this ad, woman is wearing a bra and jewelry was hugging a man. The ad came in controversies due to this woman. The ad looks to be offensive to the general public. It isn’t appropriate for the public says the MP home minister.
Ultimatum of MP Home Minister on Sabyasachi Ad
In the recent ad, the MP home minister said that the ad is not meant for the public. This ad is inappropriate, offensive, and spreads hate. The MP gave ultimatum. He ordered to remove the ad within the next 24 hours.
After these hates on this ad and comments, Sabyasachi removes this controversial ad. But from the time it uploaded the ad to remove, it spreads so much hate in the public.
Trolls in Social Media on Sabyasachi
After the ad viral on social media. People can’t able to digest this ad. And start criticism on Sabyasachi ad. Criticism is not only by the general public but also by famous brands also. There were many sharp responses.
The Ministers of the Bhartiya Janta party says it is offensive and obscene. Moreover, fab India and labor also criticize this commercial ad.
Reply of Sabyasachi Mukherjee
The well-known designer Sabyasachi Mukherjee in response says that it is not our motive. We just want to show women empowerment. If anyhow we offended heritage and culture of people.
The motive is to celebrate this festival with peace and happiness. Due to our mistakes, some parts of society suffer a lot. We really apologize for the same. And we will assure you that in future. There will be not any such ad that offends anyhow.
What We Can Learn and Do on this Type of Ad
The public should criticize this type of Ad. Moreover, give reviews to their respective social media handles. Also can quote some consumer awareness to aware others to stop this. Try not to buy any products without it. All these things make us good citizens and a consumer. These incidents also show that even today Indian respect their rituals and culture.